RatePlug
Provide crucial affordability information that consumers want to see when searching for a home.
RatePlug: Automated marketing that increases sales.
RatePlug is an automated marketing program that enables agents and lenders to combine their strengths in the pursuit of increased sales. Agents can choose the lenders they currently work with, and lenders provide accurate mortgage payment information which displays conveniently within the property listing, building trust between consumer, agent, and lender.
Empowering agents with data
RatePlug also lets the agent know if their listings are eligible for special financing programs such as FHA, VA, or USDA, which can increase the pool of buyers. Consumers can view in-depth payment details, customize the mortgage data to explore different “what-if” scenarios, and apply for preapproval with lenders. Lenders can use their own data to generate impressive flyers for increased awareness of property data and mortgage payment scenarios.
Available to CRMLS users at no additional cost
Research shows that agents who use RatePlug sell homes faster because they provide buyers up front with the mortgage information that they want to see when searching for a home.
New Virtual Property Flyer Feature
The new Virtual Flyer is ideal for an agent’s virtual tours and open house events. This online tool keeps fresh property and payment information flowing to homebuyers. The listing agent will automatically receive a link to the flyer which they can send to prospective buyers. Other features include:
- Easy export to social media & SEO-friendly links.
- Share with potential buyers for virtual, streaming, or in-person Open Houses.
- Use with showings to help buyers understand special finance options.
- All information on the flyer is dynamic and updated in real time.
- Buyer can interact directly with agent or loan officer.
When You Display Affordability On Your MLS Listings, Great Things Happen
Passive buyers become active buyers
When you connect your originators to your MLS listings, you help the home buyer better understand affordability.
More time on page
When RatePlug is embedded in your listings, homebuyers spend more time viewing your property listings. That means better-informed buyers!
Engage active buyers
RatePlug connects the agent and originator to the MLS and the home buyer who is ready to buy – not just browsing.
Custom Real Estate Flyers Included
When you list a new property on CRMLS, RatePlug also allows your loan officer to create custom flyers for your listing that include their mortgage information.
Interested in learning more?
Check out this video on RatePlug:
RatePlug for Agents
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